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Adchemy’s Live Webinar: Google PLAs and Single-SKU Product Targets
Our recent live Product Listing Ad webinar was a must-see! Topic of the moment: the lowdown on SKU-based product targets and how to make them work for you. Nikhil Raj, Sr. Director of Walmart Labs...
View ArticleWhy Your Merchandising Team’s Effort is Lost on Your SEM Team, Part 1:...
Many etailer’s merchandising teams and SEM teams operate as independent silos. In fact, much of what the merchandising team works on directly impacts the SEM team. In Part 1 of a two-part series, we...
View ArticleSES NY Roundup – Learnings from Our Retail Roundtables
I spent my week at SES New York talking to retailers and hosted two “Meet the Expert” roundtables focused on retail SEM. Retailers big and small shared their challenges and the ways they deal with...
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